YouTube is the world’s second-largest search engine after Google.
But that’s not all.
It has over 2.5 billion monthly users as of January 2023. Not to mention, 62% of global consumers use YouTube.
Simply put, your potential customers visit YouTube daily and by not creating a YouTube channel, you’re leaving plenty of money on the table.
Let’s look at why you should embrace YouTube marketing as a small business owner.
How Small Businesses Can Benefit from YouTube Marketing
1. A Free Marketing Channel
Unlike print media or television ads, YouTube is free. Simply identify a niche, create a channel, create valuable videos and start uploading them.
And you don’t even have to invest in an expensive camera and microphone. You can record videos straight from your smartphone and upload them.
Don’t want to show your face? No worries. Thousands are monetizing videos with faceless channels by streaming history videos, nail art, software reviews, cooking videos, drone videos, life hacks, DIY tutorials, and so on.
Just use a free screen recording software and your computer microphone, and you’re all set. With a lower starting cost, you can turn your channel into an income-generating machine with YouTube affiliate marketing or your own products.
2. Establish Industry Authority Fast
Trust is an online currency you can’t ignore. And people only buy from businesses they trust.
But how do you build trust online? By sharing helpful information to help your audience make sound decisions, solve problems, learn how to do something etc.
A YouTube channel is one of the best platforms to establish yourself as a subject matter expert.
If you own an ecommerce store, for example, you can upload a video explaining how to use one of the products. You can also review the product features to help users understand it better.
Sharing free, helpful information with your users will distinguish you from everyone else in your industry. The outcome is ever-growing channel subscribers and increased sales for your products or services.
3. Increased Search Engine Visibility
As aforementioned, billions use YouTube, but we also have many channels in most niches.
Does that mean you can’t cut through the noise? Not really.
On the contrary, you can stand out from the pack and outdo the competition.
How? By leveraging YouTube SEO. Here’s what to do to rank your video not only on YouTube but also on Google search.
How to Nail YouTube SEO
- Choose a focus YouTube keyword
- Use the keyword in the title, description, and tags
- Upload a high-retention video. How do you achieve that?
- Summarize the video topic within the first 10 seconds
- Jump right into the topic
- Use open loops: Preview what your next point is all about
- Promote like crazy
Proper YouTube SEO will boost your brand awareness and attract more eyeballs to your videos.
4. You Get to Know Your Audience’s Needs
If you publish high-quality, valuable videos, people will like and comment on the video. They will subscribe for more, too.
The comments often contain praise, questions, and criticism. All this feedback is helpful to your small business as you get to know what’s on the users’ minds.
Not only do you get ideas for future videos, but you also get solid ideas for products that can solve your audience’s problems.
YouTube is super popular, and regardless of your niche, you can start and monetize a YouTube channel. You can sell an online course, a consultation service, or a physical product on YouTube. You can also promote affiliate products and earn. Start today.